Advertisement feature from RWA Automotive
RWA Automotive and Solera cap hpi have teamed up to launch an actionable insight solution focused on used cars called Ignite Network Intelligence.
Ignite Network Intelligence enables OEMs to monitor and evaluate the performance of used vehicles across the market, offering insights to optimise sales channels and network efficiency, whilst also assessing out-of-network pricing impacting residual values.
The collaboration leverages Solera cap hpi’s experience and automotive data, encompassing over 450,000 advertised prices and cap hpi’s live valuations. RWA Automotive already has a proven track record of delivering award-winning data analytics to automotive dealerships throughout the UK. Their expertise in data visualisation has now resulted in easy-to-understand, actionable data that provides real-time insights for OEMs.
Ignite Network Intelligence provides a comprehensive view that integrates advertised and wholesale data, matched accurately to cap codes. The integration offers OEMs insights into used vehicle performance within franchise networks compared to external channels, facilitating informed decisions on remarketing strategies and channel optimisation.
Key benefits include:
- Analysis of in / out of network inventory – drillable reports detailing ratios across vehicle age, fuel types, geographies and models to provide a comprehensive view of brand performance relative to competitors.
- Continuous health check on residual values – tracks and measures factors impacting residual values, enabling OEMs to proactively manage negative indicators and sustain customer lifetime values.
- Remarketing stock management – compare your network’s stock and sales history with vehicles for remarket and identify which dealers are best positioned to sell available stock at profit.
- Reclaiming lost cars – a daily, actionable list of your brand’s vehicles currently listed for sale on external advertising sites, enabling your dealerships to reclaim your stock.
- Geographical insight – identify trends per region for inventory, days to sell, pricing and stock cover.
Users of the solution can analyse brand and model performance within the network, with geographical insights to identify high-performing regions. They can access live data on the available stock in the marketplace, benchmarked against cap live values to assess competitiveness. Users will also be able to examine the market presence of specific models, including pricing information, sales history, and future valuations.
Source: am-online
