Valereum Plc, a digital asset service provider, announced the upcoming launch of its Real World Asset (RWA) Platform, targeting the sports, lifestyle, leisure, and hospitality sectors in El Salvador. The company, which is licensed and regulated in the Central American country, is set to roll out a series of projects and partnerships later this month, including engagement with various sports initiatives and collaboration with food and beverage businesses.
The initial phase of the launch will feature the tokenization of royalties for a Sunday Times best-selling author and explore partnerships with ride-hailing services tailored for leisure activities. Valereum’s RWA Platform aims to create a marketplace for the tokenization of real-world assets, with the company planning a gradual introduction of initiatives to ensure a sustainable expansion.
Following the initial focus on El Salvador, where Valereum’s operations are headquartered, the company intends to extend its offerings globally. Future phases will see the expansion into other verticals such as real estate, traditional finance (TradFi), and the arts, expected to unfold in the second half of the year.
Valereum’s move into digital asset services represents a strategic effort to tap into the growing interest in blockchain and tokenization across various industries. The company has not disclosed specific details about the partnerships or the financial impact of the new services, but has indicated that more information will be shared as developments progress.
This announcement is based on a press release statement from Valereum Plc.
Source: Investing.com
