Valereum PLC (AQSE:VLRM), through its subsidiary VLRM Markets, has become the official shirt sponsor of Club Deportivo FAS and announced a strategic tokenization partnership with the Salvadoran football club. This collaboration marks the first instance of a football club in El Salvador—and potentially the world—embracing tokenization.
The partnership, announced today, will see VLRM Markets sponsor FAS for the 2025/2026 season, with renewal rights for two more seasons. The alliance extends beyond branding to include joint marketing, fan engagement, and global investor outreach. It also designates VLRM Markets as the exclusive partner to tokenize the club’s ownership and the Ciudad Deportiva real estate project.
Club Deportivo FAS, founded in 1947, is a prominent figure in Salvadoran football, having won 19 national championships and the 1979 CONCACAF Champions’ Cup. The club is known for cultivating football legends like Jorge ’Mágico’ González and boasts a significant fanbase.
The tokenization initiative led by VLRM Markets involves the digital issuance of ownership tokens to FAS’s current owners and the phased tokenization of the Ciudad Deportiva project. These will be listed on VLRM Markets’ regulated marketplace, allowing transparent investment opportunities.
This move is a part of VLRM Markets’ Real World Asset (RWA) strategy, aiming to integrate culturally significant partners to foster platform adoption and trust. As a licensed Digital Asset Service Provider in El Salvador, a country noted for its regulatory innovation in digital assets, VLRM Markets is establishing a compliant foundation for expanding its RWA ecosystem throughout Latin America.
Adrian Hogg, Head of VLRM Markets, expressed pride in the partnership, emphasizing the synergy between football’s passion and digital finance’s capabilities. Jose Sincuir, President and Owner of Club Deportivo FAS, echoed this sentiment, viewing tokenization as a means to strengthen the club’s future and community ties.
This partnership is based on a press release statement and represents a significant step in the integration of sports and digital finance, with potential implications for future projects across various sectors.
Source: investing
