eToro, the global digital trading platform, has announced plans to launch tokenized U.S.-listed stocks on the Ethereum blockchain, marking a significant step in its broader initiative to enable 24/7 asset trading on blockchain rails.
Unlike traditional equities trading bound by Wall Street hours, eToro’s approach uses ERC-20 tokens to represent real shares it holds on behalf of users. These tokens are fully redeemable—users can convert them back into the corresponding traditional stock at any time. The company’s goal is to make stocks tradable directly on-chain and fully interoperable with decentralized finance (DeFi) applications, paving the way for always-open markets and integrating equities into the DeFi ecosystem.
“Our goal is to tokenize every asset on eToro—starting with stocks—enabling our users to move tokenized assets onto the blockchain and from there integrate them into the broader DeFi ecosystem,” said CEO Yoni Assia. He pointed out that the emergence of clear crypto regulations, such as Europe’s MiCA and the U.S. Genius Act, now provides the legal clarity required for fully regulated tokenized real-world assets.
This move places eToro among a wave of trading venues, including Robinhood, Kraken, Gemini, and Bybit, all racing to offer tokenized equities in response to growing demand for blockchain-based marketplaces and global, non-stop access. eToro has experience in this arena, having acquired Danish tokenization startup Firmo in 2019 and previously launching tokenized commodities like gold and silver.
By bridging traditional stocks onto Ethereum, eToro aims to set a new standard for accessibility and liquidity, reshaping how investors interact with equities in the blockchain era
